Record turnout for Homeowner Event
Published: Thursday 14th Nov 2013
Written by: Ginny Kay
Over 160 Marsdens homeowners came along to the Croyde Bay Holiday Resort for a day packed with factual information on how the 2013 season has gone, a room brimming with displays from furniture stockists, and a thought-provoking speech from wildlife film-maker Johnny Kingdom.
The 2013 Homeowner Event gave all attendees the chance to view a dining table laden with cutlery and crockery; bedroom furniture including bed with mattress, duvet, pillows and bedding, a display of differing standards of welcome trays, information on how the company markets each property, along with statistics on the new website and brochure. All members of the team were on hand to answer any queries from the homeowners before General Manager, Adrian Culley, spoke about the summer of 2013 and how the company is preparing for 2014.
He said: "It's been a year of two halves. The unusually cold weather at the start of the year saw bookings generally lower than last year across the holiday cottage industry, but as soon as temperatures picked up, bookings increased. We were fully booked throughout the summer holiday weeks, as we have been in previous years. The trend towards last-minute booking continues although 2014 bookings are already looking strong for us.
"The recent uplift in the economy is great news for everyone. Whilst this does give people greater optimism and security, I think most people have yet to feel the benefit of economic growth in terms of having more money "in their pocket". What we have seen throughout the downturn is that most people feel that having at least one annual holiday each year is a necessity rather than a luxury. Properties marketed and managed by Marsdens Cottage Holidays have continued to do well throughout the downturn as people appreciate our great choice of good quality cottages, our easy to use website, our high standards of service and our excellent knowledge of the properties and the area."
The home owners were then treated to a buffet-style lunch before Johnny Kingdom gave a delightful video presentation about stoats and badgers http://www.johnnykingdom.co.uk/
This was followed by a presentation of awards, including one from The Museum of British Surfing (http://www.museumofbritishsurfing.org.uk/) which ran a children's competition during the day to find the best surfboard design. The best three will be on display at the museum in Braunton for the rest of the year.
The award winners were:
Customer Delight Award - for highest scores achieved on customer service questionnaires: Joint winners Broadwaters (Richard and Diana Balsdon) and Thatchers Leggett (Mrs Lyn Vine)
Customer Loyalty Awards – for most repeat bookings: Broadwaters (Richard & Diana Balsdon)